Themes define a website layout and can also define fonts, colors, images, and many other features of a webpage. Using a pre-made template is usually a lot easier than designing a website from scratch. Website SEO themes range from free to custom-made.
One of the problems of using free themes is that your website won’t be unique. There could be thousands of other site owners using that same template. Think about it, if you come across a free template that you think looks excellent chances are that so did hundreds of others.
Another problem with free themes are that they usually come with many restrictions. One requirement that the free templates usually have is that you have to link back to the website that you got it from. If you are trying to build your website ranking you may not want to give away a link. Another problem can be that you will not be permitted to use the free theme on a commercial website.
When you pay for a WordPress template you will be getting a better quality, for the most part. Large sites that sell WordPress templates hire designers to create professional WordPress templates, and then they have the right to resell the WordPress SEO template as many times as they wish, this in effect lowers the price. Designers love this arraignment as they don’t have to deal with customers, and it’s good for the customer too as they get a lower price. For new websites on a shoe string budget a low price is usually a determining factor.
One thing to keep in mind though, larger websites sell a lot of themes and you don’t want your website looking like your competitors. So be sure to choose a WordPress SEO template that you haven’t seen around before and maybe even edit it some to make it unique.
Many websites have begun selling exclusive SEO WordPress themes, SEO WordPress themes that are only sold once and then removed from their website. You will end up with a unique SEO WordPress template that is exclusive to your website although you may end up paying more that you would have paid than just hiring a designer. CoolSEO has excellent exclusive themes: http://wordpressthemes.coolseo.co.uk/themes which can be tweaked and changed for extra uniqueness without the added expense.
If you hire a professional designer you will be able to specify exactly what you want, choose your colours, images, fonts, etc. There are obviously many choices you can make when it comes to selecting a website template, once you figure out your budget you should be able to choose the WordPress template that is right for you.
If you look around at the well-known Webmaster Forums you’ll find many people looking for a sponsor of SEO WordPress themes they built. These Templates can be for forums, blogs or directories (in particular WordPress Blogs). These designer design and build SEO WordPress templates for the software of their choice and then release it for free.
Under the license terms a user of such a WordPress theme needs to leave the sponsor links intact. These links are usually located in the footer. By finding sponsors for their WordPress SEO themes these designers actually make money. If you are a good designer it might take you an hour or two to develop a nice looking WordPress template. You can easily sell sponsored links on a web page for between $35 to $100 each. Depending on where you live this can be a significant source of income.
From a sponsor point of view this means if the WordPress template is promoted well, he get a lot of back links from other blogs. Imagine a free SEO WordPress theme with your link in it used 100 times. This can be significant if those blogs grow in popularity and authority with Google. The real beauty of this “seo trick” is not to concentrate on the publicly available sponsorships you find in forums, but to identify a designer who delivers good work and to contact this designer and to work with them directly. Bypass the middleman, bypass the competition.
In general this seems to be a market which is underdeveloped with high link building potential. If used in a mix of normal link building and SEO it can be a great tool to make your blog or website more popular. If you want to rank high in search engines, with Google and other search engines becoming more difficult to deal with you have to become more creative.
One of the problems of using free WordPress themes is that your website won’t be unique. One requirement they free WordPress themes usually have is that you have to link back to the website that you got it from. Another problem can be that you will not be permitted to use the free WordPress template on a commercial website.
Large sites that sell WordPress templates hire designers to create professional templates, and then they have the right to resell the WordPress SEO template as many times as they wish, this in effect lowers the price. Many websites have begun selling exclusive WordPress SEO themes, SEO WordPress themes that are only sold once and then removed from their website.